Houston (Rockets), we have a problem: Twitter emoji gun violence.

Sure, I could have used today’s post to address yesterday’s unanimous Supreme Court decision about EEOC conciliation efforts.

But this is The Employer Handbook. It’s not like I just got the call up to the major leagues.

By now, my blog game is hella-strong, yo! I troll sites like TMZ and Deadspin for fodder. And when I see stories like Samar Kalef’s “Rockets’ Twitter Guy Fired Over Emoji Violence, well, like a moth to a flame.

[Cue music]

On Tuesday night, the Houston Rockets played the Dallas Mavericks in Game 5 of the first round of their NBA playoff series. While the Rockets, up three games to one, looked to close out the best-of-seven series on the court, Chad Shanks, the Rockets’ Digital Communications manager, was tweeting away (alley-oop tweet, funny tweet, Mystikal tweet).

Then, with the Rockets closing in a victory, YIKES! A tweet with an emoji gun pointed at an emoji horse head, and the message: “Shhhhh. Just close your eyes. It will all be over soon.”


And, yesterday, in a series of apologetic tweets, Mr. Shanks confirmed that his emoji tweet had cost him his job.
ShankstweetsWhether you’re a social media pro, or dabbling novice, it’s easy to get caught up in the moment. And with social media only a few taps away on a computer, tablet, or smartphone, it’s so important to remind employees to think before they click.

“Doing What’s Right – Not Just What’s Legal”
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