A “social media specialist” gets fired for a Twitter gaffe at work

Fueled by the remaining adrenaline from the Bruins 4-0 beating of the Canucks — 2 more wins… just 2 more — I am banging out this blog post just before the clock strikes 12. I have news of a new Twitter firing involving a “social media specialist” and an update on an NLRB action from May condoning the firing of a newspaper reporter for abusing Twitter.

All this, after the jump.

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First the update.

Back in May, the NLRB determined that the Arizona Star, which had fired a crime beat reporter who made some inappropriate tweets, had not violated the National Labor Relations Act because, among other things, the employee had not engaged in protected concerted activity. Details here.

On June 6, the NLRB advised the aggrieved reporter that it would not issue a complaint against the Daily Star. First, it reiterated that the discharge was proper. Second, the employee’s request for a Complaint was not timely.

A new, but notable, Twitter firing.

Employment lawyer Molly DiBianca, over at the Delaware Employment Law Blog, writes about a social media specialist — oh, aren’t we all? — who was handed her walking papers after tweeting out the message below over her company’s official Twitter account:


Well, at least the “specialist” didn’t drop the F-bomb. Still, her message was retweeted twice. So, even if the company had deleted it, which it didn’t, it is now immortalized on the interwebs.

Molly warns that because Twitter can be such a quick and casual form of communication — not to mention viral — it is important to think twice before you hit send.

True dat.

  • Stan

    So . . . do many people actually leave at noon during these “summer hours?” To hit the links or otherwise? Was the tweet accurate? Is that the problem?

  • Law Firm Administrator

    @Stan~are you serious? You can’t read the inappropriateness of that statement?

  • Check out the subsequent tweets from @lvedc. They explain the conditions that must be satisfied before one may leave early on a Friday.

  • I’m with Stan on this one. I don’t see what’s so inappropriate about it. If the organization officially has summer hours, why can’t staff leave at noon? And what’s so bad about tweeting about it? I just accessed their Twitter stream, and it looks like they got a little push back on the tweet from one person with about 300 followers. Granted, the two RTs and pushback could have gone viral, but they responded w/ an explanation. Summer hours are not unusual, and most people know how they work…

  • NoudW

    This is just another example of the dangers of social media. Regardless if this specific situation justifies the actions taken, people and companies need to think about their activities in the social media realm.
    Questions remains: how did it come to this? Apparently it was not obvious to the ‘sm specialist’ that it was not appropriate to tweet about it!? Who’s fault is that?