Ever wondered what professional athletes are allowed to tweet?

loganmorrison.jpgThe other day, I came across this great article on ESPN.com, which outlines all of the social-media policies currently in effect for several sports leagues worldwide. What struck me most is that several organizations, including the NCAA, have no social-media policies for their athletes. And at the other end of the spectrum, the Ultimate Fighting Championship actually rewards its athletes based on number of Twitter followers.

This further supports a point that I like to hammer (e.g., here and here): ultimately, for any business, a social-media policy is never a “one-size-fits-all.” Instead, the social-media policy — and all companies should have one — must be tailor-fit to the objectives and goals of the company.

For additional insight into drafting social media policies, I suggest Think Before You Click: Strategies for Managing Social Media in the Workplace.

Image Credit: Logan Morrison (a/k/a @LoMoMarlins) on Twitpic.com

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