The other day, I came across this great article on ESPN.com, which outlines all of the social-media policies currently in effect for several sports leagues worldwide. What struck me most is that several organizations, including the NCAA, have no social-media policies for their athletes. And at the other end of the spectrum, the Ultimate Fighting Championship actually rewards its athletes based on number of Twitter followers.
This further supports a point that I like to hammer (e.g., here and here): ultimately, for any business, a social-media policy is never a “one-size-fits-all.” Instead, the social-media policy — and all companies should have one — must be tailor-fit to the objectives and goals of the company.
For additional insight into drafting social media policies, I suggest Think Before You Click: Strategies for Managing Social Media in the Workplace.